Monday, March 24, 2008

Do you use leads?

The problem with calling leads is:
-It's time consuming (you must dial the number, let it ring, leave a voicemail, etc)
-It takes massive numbers to see results

What I'm suggesting here is not that you not use leads but that you use
them more effectively.
Some people will tell you that leads don't work, that the only way to go is with
face to face meetings.Others swear by the internet.
The truth is there is more than one way to build this business.

All the methods work, it's a matter of working at it consistently.
Pick what works for you and your current situation.
For me leads are the way to go, I have a full time job and a 3 year old at home:
My time is very limited.

Although I have had some success with leads,the process always left me exhausted.
The question became not whether working leads work
but how to maximize my efforts?

First, we must agree on the basics:A lead is a lead is a lead. No more, no less.
Just because somebody filled out a formdoesn't mean they are ready to get
started in your business.

A lead is simply someone who at some point requested some information.
Having said all this, please keep in mind that not all leads are created equal.
Some lead companies are questionable to say the least.
A clue is when you start getting frequent responses like:
"I just wanted to win the X-box".

Fortunately, there are some good lead companies out there,
most verify their leads before selling them to you, either by phone(preferred)
or by email.
So before investing a lot of money, talk to your sponsor and see
what they are using and can recommend.
Keep in mind that your job, when calling leads is to sort ,not sell;
to figure out who is who.That's it!

Imagine that you have a deck of cards and that you are looking for aces.
How many cards are you going to throw away?48! That's right!
You're only looking for aces and there are only 4 of them in a deck.
Are you going to grab a marker and attempt to transform an '8' into an ace?
No way!
You want to go through that deck as fast as you can.
The faster you go through it, the faster you'll find the Aces.
The problem as I mentionned earlier is going through each of those
leads to find your aces.

I tried several things, first I called each and every one.
It gets old and boring quickly.
A lot of valuable time and energy is spent
dialing each number, waiting for the phone to ring, leaving a message, etc...
The worse is getting the fax machine, invalid numbers, wrong numbers.
That's when you start to think there has to be a better way!

The next thing I tried was emailing the leads ahead of time.
Two problems here:
1) Most reputable autoresponder companies won't let you upload purchased
leads into their system.So you can either purchase/subscribe to a second autoresponder
system or use a Free one (yikes!).

Either way you still have problem #2:
2) 99% of the leads won't read the email.
So you're back at square one.

What if you only got to talk to people who actually answer the phone
and bypass the rest?It's actually possible!

Thanks to an amazing technology I stumbled upon.
Here how it works:First of all there is nothing to install, it's all internet based.
Once you upload your purchased list and you record a voicemail,
you're ready to go.

The first thing that I found amazing is that, the software will scan the list and
automatically removes the numbers on the "Do Not Call" List.
Isn't that a relief?!?

If you want to, you can filter the numbers you want to call by specifying the time zone,
area code, state, etc.And get this, if it's outside of the legal calling time (9am- 9pm),
the leads won't be dialed. So you can call in complete peace of mind.

Now for the brilliance of this system:You decide whether you want to talk to every
single person that answers the phone or if you want a percentage of them to get your
voicemail while you're talking to another live person instead!

For example if you purchase some leads of lesser quality in bulk,
you probably want to go through it as fast as possible and set that ratio pretty high.
But if you bought some high quality leads, you probably will want to
talk to everyone that picks up the phone. Right?

Ok so now you're ready and you click Dial.
The system calls you at whetever number you specify then
it goes through the list, dials the numbers for you!

When a live person or the voicemail picks up,
you hear a distinctive tone on your phone and their name shows up on your screen,
(you can even have your script uploaded so that you can refer to it while you're talking).

You manage the calls from your computer screen.
Obviously if someone picks up, you talk to them on your phone,
if their answering machine picks up you can either
click the "Leave Voicemail" button on your screen and move onto the next call
or you can leave them a voicemail yourself, it's up to you.

The system also allows you to make a quick note on the people you talked
to for follow up and provides you with a full report of your calling sessions
so you know who you talked to, left a voicemail for, who wasn't interested,
who requested information, etc...

What use to take me 5 days, now takes me 1 hour to accomplish.

Are you still dialing your leads manually?
Take a look for yourself
If would like a Live demo let me know...

To your success,
Carmina

Enlighten, Empower, Enrich

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